Don’t Forget the Kids!

March 17, 2009

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Restaurants have for years focused marketing campaigns towards kids, but this demographic will play an increasingly important role, especially when it comes to healthy offerings, according to a survey from the National Restaurant Association, as reported by Marketing Daily.

It’s often hard for the parents to say no when the kids are hounding them about a Happy Meal. Marketers understand that to get to the parents, it’s sometimes just as effective going through the children.

Denny’s has a well-publicized Kids Eat Free Tuesday, which has been widely successful. IHOP and numerous other establishments use the same techniques.

While this promotion may not fit well with your brand, it’s important to accommodate this important demographic in your restaurant. Used in conjunction with healthy and local eating options, this idea can score points with both young and old.

For ideas on creative promotions, visit Coupon Divas to see a listing on how some of the big names cater to the kids.

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