Don’t forget your Clients!

March 9, 2009

In the simplest terms, marketing is all about remaining highly visible to your customers, and reinforcing yourself or business so that you’re presented exactly the way you intend.  It may seem like a no-brainer, but some companies have a tendency to take their position for granted, and stop making continuous connections with their clients and customers.  It’s all about collaboration and continuity, and in today’s intimate technological world, that means revealing the human element behind your product or service.

Here are some tips on how you can keep things fresh and flowing, and earn the respect and continued business you work so hard to achieve.  They’re all small gestures, but if regularly nurtured, they will add up to a lot of quantifiable success.


Few things deliver more happiness and appreciation than when a person with whom they do business reaches out to simply touch base.  Ask them how things have been.  What they’re doing.  What they’ve been up to.  It doesn’t take much time or effort, and who knows what opportunity it may create.


When you’ve got time to spare, make arrangements to meet up with your client at his or her place of business for a chat.  Perhaps you can tour their facilities and catch up with their business concerns.  This is an immeasurably valuable way to show that you want to stay plugged in with their concerns, and simply that you care about what’s going on with them.


It’s just two words, but for some, it can make or break a day.  Try to go out of your way to thank your clients, whether it’s with regards to a special occasion, or just because.  Send out a card or handwritten letter, or stick a quick postcard in the mail.  This is especially important for clients new, loyal and profoundly generous.


In today’s business world, it’s all about speed and making adjustments.  As your clients are your business, it’s imperative to respond quickly to all their questions, phone calls, emails, comments and concerns.  Not only is it courteous, it can also be an effective marketing technique.  If you cannot reply promptly, make sure your voice mail and email are checked by a trustworthy member of your staff.  Let your client know that you are not available, but when you are you will call or email.  This helps you keep a positive rapport with your clients, and it is something they will certainly appreciate.


Sure, they probably get a thousand of these, and may not even notice if yours is absent, but don’t take that chance. If you’re worried about getting lost in the shuffle, send a card out early to improve your chances of getting noticed.  “It’s the thought that counts” couldn’t be truer in this situation.  And everyone sends Christmas wishes, but don’t forget about the more obscure holidays – Easter, Thanksgiving, International Talk like a Pirate Day.  But seriously, a little effort here can go a long way.


Whatever it is that your clients do, see if you can benefit from the services they offer, as well.  If you cater for a uniform distributor, seek out their business when selecting your own professional duds.  If it’s something you need for your business, try to see if you can get it from someone you already serve.


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