Utilize Customer Testimonials!

February 26, 2009

Testimonials are one of the most underutilized marketing tactics available to all businesses.  What you need to do is at the end of a successful engagement with a customer, just ask them if they can put a few words down about how happy they are about whatever product or service you supplied them.  This could be how happy they were with delivery, the quality of the workmanship, the thoroughness of the follow-up; just the overall satisfaction they had with your business.  That now becomes a powerful testimonial you can use with your prospect that will help them become your next customer.

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